It's funny because everyone predicted this would happen back when Netflix had everything and was $5. "Eventually other companies are going to make their own apps, put in ads, increase prices and we'll be back to $80 a month"
For now we’re still better than cable because you don’t need to stay subscribed to everything just because you want to watch something. Especially in this modern age of “dump a whole season at once and then spend 2 years making the next season”. You can subscribe to something for a month to watch the latest season and then drop the subscription.
In the meantime Netflix content is getting worse, possibly they reached the threshold which customers can't excuse the expenditure.
Ok but we've saved thousands of dollars until it finally happened.