Maybe they haven't learned anything. Or maybe they crunched the numbers and decided losing a percentage of users to piracy was worth the risk? The only thing that is crystal clear is the greed - no amount of money/profits will ever be enough.
As a user, probably the best thing to do is get a library card and read books published prior to 1980 or thereabouts. Much of the movies/shows produced these days is not that good anyways, and anything that is good gets canceled after a season or two