"I didn’t realize Disney+ had twice as many subscribers as Hulu. Hulu has been around a lot longer than Disney+. Goes to show the value of the content mix."

Brand awareness is more likely. No one knows wtf a "Hulu" is outside the US, and even parts of the US too (it was never the biggest player).

Parents see "Disney" and sub for a free** babysitter.

**With all these price hikes this dynamic may have shifted.