Spot on. They discounted to encourage the transition away from cable and DVR (remember TiVo?) to streaming and then they raise prices to the magical “fraction of monthly budget for entertainment” level that everyone (cable, too) works up to. Every company is going to try to get you to give them all of what you’re willing to pay. When cancellations are greater than new subs, they’ll stop and wait for inflation and rising wages to catch up again. That’s the game. That’s always going to be the game.