There was precedent, in the form of music. Music did get wildly better than "buy a CD", and the norm for music purchasing is zero DRM and files you own forever. So it wasn't an unreasonable expectation to hope the same would happen for video.
I think it was, because that serves as the cautionary tale that tv/movies are determined not to repeat (illustrated early by their refusal to get into bed with Apple as much as the music labels did)
I think it was, because that serves as the cautionary tale that tv/movies are determined not to repeat (illustrated early by their refusal to get into bed with Apple as much as the music labels did)