alt Hacker NewsI was surprised to read the headline because this is going in a different direction than most car companies. For example, VW, Ford, GM, and others have been axing electric vehicles that they started selling a few years ago. They discovered that most people who wanted EVs had already purchased them, and the rest of the market wasn't interested enough to pay the price premium.
Then I read the key quote and realized that Toyota isn't transforming the Corolla into an electric vehicle. They're simply going to offer an electric option. That's much less of an interesting headline, which explains why it wasn't chosen.
> “Whether it’s a battery EV, plug-in hybrid, hybrid, or internal combustion engine vehicle―whatever the power source―let’s make good-looking cars that everyone will want to drive!” Toyota’s CEO said at the Japan Mobility Show.
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> For example, VW, Ford, GM, and others have been axing electric vehicles that they started selling a few years ago. They discovered that most people who wanted EVs had already purchased them, and the rest of the market wasn't interested enough to pay the price premium.
I don't think that's a fair assessment of the EV market, which continues to grow, albeit slowly, in the US and much faster elsewhere. At best it is constrained to the US car market where the government has been yanking incentives, tariffs, and emissions requirements back and forth recently, providing an unstable market for manufacturers to invest in.
Some brands put together EV models that were inherently unprofitable, and hoped that incentives and scale would save them, mainly Ford. Ford is currently investing a lot into building their next-gen EV platforms which should be both more affordable and profitable. GM has not cancelled any EV models that I'm aware of, except the Bolt which is planned to be replaced by a new affordable EV model in a similar market slot.
VW is introducing a lot of new EV models in Europe and other markets, but not so much in the US where policy has us a less favorable market for them.
Toyota + Subaru have introduced multiple refreshed or brand new EV-only models over the last year including in the US.
And of course China is going crazy for EVs with many competing domestic manufacturers, a full battery supply chain, and many affordable models to pick from.
> For example, VW, … have been axing electric vehicles that they started selling a few years ago
> most people who wanted EVs had already purchased them
You should really reconsider where you get your information from.
“Volkswagen reported more than 70,000 orders for its new Electric Urban Car Family within just a few weeks, while European BEV orders increased by more than 50% in Q2.”
https://www.volkswagen-group.com/en/half-yearly-financial-re...
Today there isn't really a price premium for electric cars. With Gas prices being what they are the demand is naturally increasing.
Even with normal Gas prices EVs are cheaper
> the rest of the market wasn't interested enough to pay the price premium.
Would love a Toyota EV but usually for significantly less I can get a Toyota hybrid with more space. Both my partner's and my vehicles are Toyota hybrid crossovers but we looked for an EV first and realized we simply couldn't justify the extreme price difference for how little our cars are driven. Really hoping when our time for a new vehicle comes we can trade in both for one reasonably priced EV crossover - so hopefully the rest of the planet can continue pushing the EV market forward while the US lags way behind.
I think the problem is not that people don't want electric cars. The problem is that people don't have a place to plug the car at home.
I don’t know about the others but Ford isn’t axing it’s EVs, it’s reworking them to make them cheaper.
Historically most of these "Whether it’s a battery EV, plug-in hybrid, hybrid, or internal combustion engine vehicle―whatever the power source" platforms have been utter ICE-first EV-distant-fourth-priority shit shows. Most of the exceptions are rather expensive.
> let’s make good-looking cars that everyone will want to drive!
This is a very unfortunate goal for Toyota specifically to have. I am extremely loyal to driving late 90s/early 2000s toyotas (I have owned at various points a 1997 corolla, a 1999 camry, and a 2000 tundra, and my daily driver today is such a car as well), due to them being extremely cost effective and also extremely reliable. A well-maintained, or even moderately maintained, late 90s/early 2000s Toyota car is, in my experience, almost as reliable as a new car that costs 4x+ the price, and it has the benefit of much less DRM, spyware, and other software bullshit, as well as being much easier to repair. I am also unaware of any modern car that is remotely like this, as well as unaware of any electric car that is remotely like this, except maybe Slate (though this is not available yet, so I am withholding judgement until I can see 3rd party reviews and maybe try one).
But, to summarize, I really like some of Toyota's old work for intensely practical reasons, and I think that this is a gap in the market of cars manufactured today (someone please tell me I am wrong by pointing to a good option on these criteria, preferably an EV!), and I couldn't give a rat's ass about the car being "good-looking", so it's unfortunate (though not surprising) that Toyota is deeming that their goal.