Shopping on Amazon is increasingly like scanning through 5000 files of very similar products at variable prices with variable options and variable delivery choices.

AI + a custom search engine - which might not use Google's metrics, or Google's sponsorship - would be a killer product.

So my prediction is that a lot of aggregator and middle man sites - like Amazon - could disappear within the next decade.

And Google might too.

An open network of independent search agents would be a gamechanger for the entire Internet.

Which is not to say this would be easy. But AI is actually well-suited to making ideas like these possible.

It would - finally - be genuine disintermediation.