I don't like this idea, but I do like to get my facts right. If it is the patent linked elsewhere on this page, then

  - I can't find the bit where they monitor you via camera and microphone. (I think the "track your eyes to make sure you don't look away during ads" is already patented for mobile, but has never been deployed as far as I know.)
  - "block" your game/program to show ads - I think "pause" would be a better word here, perhaps. That's how ad breaks/popups work, for example on youtube and on many mobile apps, even on the radio in some sense. Scummy? On mobile apps, probably. New? no.
  - The part being patented here is some kind of machine learning system to decide the optimal time(s) to show ads. 
  - Patent doesn't mean it's going to happen.

Apart from "we inserted some ML into the ad pipeline" there's really nothing new that I can see here.