The Mafia may also have shorter horizon: - Fantanyl 'customers' have munch higher risk of sudden-death and then stop being customers. - Fentanyl is a much more debilitating drug than heroin and much cheaper. So Fentanyl customers are less able to gather the money for the next fix, and don't need as much (less revenue).
Hence they have a shorter CLV.
That's what CLV means, dude ... come on.
More than simply being alive, they want customers who can stay employed and so continue to pay higher prices over a greater number of years. Cocaine and pot are horrible but their users can maintain a working life for years or decades, making them more profitable drugs in the long term.
> Fantanyl 'customers' have munch higher risk of sudden-death and then stop being customers
The Mafia kills people directly. That's a sudden-death right there.
Also if the family has some addicted to “normal” drugs it’s acceptable; but if they get fentanyl from you and die the next mafia family reunion will be spicy.