Hardware has been improving a lot since the low point of butterfly keyboards and no ports. Jony Ive went out the door and things improved. Then on the software side they course corrected recently after Alan Dye left. I have hope the software improvements will start to accellerate.
The ads show they are out of ideas and with everything enshitifying, and a duopoly, they don't need to serve customers. just be slightly less shitty than google.
This puts them at existential risk of disruption, because it will build huge unseen pressure for customers to flee.
We saw this with Opus 4.7 - 5, losing folks to Sol when it came out. But Anthropic delivered with 5.5