alt Hacker NewsNo, it doesn't make sense. Cortana was a fantastic name for an assistant, and synergistic with Halo at the time.
The low quality of the voice assistant was unfortunate, but the naming was perfect.
Replies
hotdog1492 • today at 10:15 PM
Unfortunately, they have also trashed the reputation of the Halo franchise since stripping it from Bungie.
hluska • today at 5:17 PM
Considering how little knowledge you showed of Microsoft’s history in a previous comment, it would be better if you just sat out branding conversations.
The low quality of the voice assistant meant they doomed the Cortana name. It got associated with garbage voice assistance, so they had to rebrand.
If there had been consumer good will for voice assistant performance before poisoning the name, it might have survived... but when you first product in that realm is garbage and it lingers for a long time, you're dooming the name.
Also, synergy with Halo is meaningless to Microsoft. Most folks do not care or even know about Halo.