There might very well be more of that. In a world where everyone has agents filtering data on their behalf, it seems more complicated to figure out a way to force a user to view certain content along with their desired data than to simply refuse to supply data until a small transaction completes.

On the other hand, that’s just traditional banner/video style advertising where the goal is to force specific content on the user. If someone wants to spread the word about their product or service, I’m sure they’ll pay money to advertising services that use agents to inject their message into the global context. This is happening already, we just talk about it in the frame of “dead internet theory” and AI influencers, etc. Anywhere that content is being produced and consumed is an opportunity for the message to be nudged in favor of the person paying money.