Pix and the other variants are the way to go for money transfer, it's just that these monopolies won't be happy to forfeit their easy money, both credit, banks as well as Apple. They are all fighting for monopolies, they must cease to exist for the good of the common folk.
Well, fortunately Pix is statedriven/stateenforced/strateregulated, so it contains some of the most important ingredients to become some type of standard - the only reason why Mastercard et.al. are so powerful is because this area/field of tech was long no recognised as critical/relevant enough.
Pix is doing exactly the right thing, as ECB/SEPA is as well.