alt Hacker NewsThere is no win here. In Europe they simply quit the political advertisement business and simply don't do political ads. Such clear rules work much better. No politics or any politics, free speech etc. Of course nobody really wants free speech. Only free speech for the "correct" side and silence the "dangerous" other side. It's always like that. So then it becomes a game of blaming social media either way. "They allow too much propaganda for Bad Party A! This is misinformation and election interference!" "They banned my preferred Good Party A (same party)! This is censorship and election interference!"
There are no easy answers here, and every side just wants social media to support their side and suppress the others.
I guess the challenge comes in even defining "political" ads. Is an ad about expensive gas prices or egg prices political? Unless you put such a huge ring fence around any topics of economy, immigration, law, crime, etc; I can think of a number of effective messages that aren't inherently political, but would activate an audience aligned with a political affiliation.