So bizarre to see the article refer to outputs as the models referencing "themselves". Computers are not a "them".
I agree, in the same way that bodies are not a "them".
A program with agency, opinion and intent however, does qualify. To say that such programs are "thems" only if they run on specific hardware, say a homo sapiens, is very tricky territory. Slavery and Fascism both leaned heavily on the axiom that the hardware needs a specific skin color.
Why not? "Them" is a generic pronoun for anything. Boats, cars, computers, all of them