If you spend more time with a product, you’re more likely to choose to do it again, even if it’s because of failure or annoyance. You’d justify it somehow (I have a leg up now or something). This actually applies to looking at things as well; a brightly colored box on the supermarket shelf is simply more likely to be chosen because you look at it first and longer.

Wasting your time and resources is a power signifier, but getting you to waste your own time and your own resources is hegemony.