This doesn't seem like a new strategy for irresponsible companies. It seems like when there is a bad public image issue there is always a blame shifting that takes place instead of a true assumption of responsibility. This is because the greed has blinded folks in some of these companies. I think the only thing that makes this unique is that the things they are blaming have, at least in popular thought, some modicum of agency. I think its important that folks hold these companies feet to the fire vs letting them blame shift and Scape Goat. There is a responsible way to do business but it requires virtue and not many in these companies have it.