I did think postmarketOS was a bit of an awkward name but it was also widely recognised, at least in Linux nerd circles. I guess this will cause a bit of confusion in the short term but hopefully lead to broader recognition in the longer term. Though the obstacles to Nura's growth are probably not primarily branding-related.
Yeah, I was trying to think of a mnemonic to remember this new name but I'm coming up short. The old one was indeed... somehow 'post-market' isn't the best vibe so I do get the point of a rebrand in general