> to what end?

I'd expect that their business strategy is to compete in more markets, and if successful, they can capture more value. This is the "easiest" for them as they already have GPUs, a training environment etc. For that platform it's not the worst if there's an internal customer team that can help shape the future and provide immediate feedback, and if it results in a good model, even better.

Other things I'd not be surprised they offer in the future in the same vein: A multi-model harness, coding agent (cloud and local), and maybe at a later point in time even a CPU-only cloud compute product.