I would imagine most reading would be "let me read that sign" and not much else. To most folks, writing was probably logographs - "Ah, I've seen that collection of letters before, that meant 'pub' "
Public signage with words was basically nonexistent in the pre-modern era. Why bother? The overhead of getting literate people was reserved for the stuff that couldn't be communicated in symbols, like keeping records for the taxman or contracts to prevent future land disputes.
Public signage with words was basically nonexistent in the pre-modern era. Why bother? The overhead of getting literate people was reserved for the stuff that couldn't be communicated in symbols, like keeping records for the taxman or contracts to prevent future land disputes.