I was editing my comment but I can go into detail about what I mean here.
I understand how they operate (it's in the middle of their main page) but that actually makes it more difficult for them. The site commits to test thousands of products each year and they don't do sponsored content, free samples, or ads.
They're walking on a beaten path, see Rtings [0] (even the methodology and visual style, which is a good thing). Everyone eventually needs to look for alternative revenue streams to support themselves especially when the competition is fierce and doesn't always play fair. Affiliate link revenue via Amazon.com is not a reliable long term financing strategy for a review website which has to constantly purchase new stuff and pay qualified reviewers.
Most people search the local market for the product and buy the best deal. It doesn't need to be Amazon.com and in many cases, it can't.
[0] https://www.rtings.com/company/revamping-our-membership-prog...
Why not? Wirecutter is a cash cow for the Times; if you can keep people's trust, recommending (and affiliate-linking to) products in semi-luxury categories is a lucrative business!