Is there really a moral panic? Apart from a few viral Twitter posts, I don't see a major sobriety push by my colleagues.

Profits of main alcohol suppliers has certainly taken a hit over the last 5 years but this is arguably far more because of rise of remote working, inflation (drinking at pubs have become much more costly than before) and people in general just addicted to their phone rather than going out (similar to the impact on almost all social activities no just going to pubs)