> build integrations for developers who use them.
in practice, developers will not use them. they think they have better ideas and they don't care about platform or the user as an abstraction over the platform. they could use the existing thing.
it's the same mindset that has automakers not wanting to support CarPlay. they think they can do it better or just as well and it's completely missing the point: the user doesn't want to fuck with their custom one-off UI.