It makes it easier to change the plan features if the name is tied to the price and not the features.

So expect further downgrades in the plan features for the same price.

It's even stranger here in the EU.

100 = € 103,-

200 = € 229,-

500 = € 509.99,-

Besides the naming being insane, the pricing strategy for each seems to have been made by a different team.

On the plus side, it'll be easier to compare these new plans than what we have with all the models.

It looks like they have literally chosen the most straightforward sounding plan names they could think of.