Internet Ad business has been like that for a long time with bot click & Co.
Ain't that the truth.
In Search Advertising, the amount you pay (under GSP Auction) is a function of your pCTR. And guess who determines your pCTR? The Search Engine itself! :-D
alt Hacker News
Ain't that the truth.
In Search Advertising, the amount you pay (under GSP Auction) is a function of your pCTR. And guess who determines your pCTR? The Search Engine itself! :-D