alt Hacker NewsElon gambled with cybertruck and didn’t won. The winning strategy was to outcompete Chinese with smaller affordable vehicle. I would call it common sense strategy after all.
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No, the winning strategy was to release a conventional-looking truck, say something that very much looks like an F150 or a Silverado.
The Cybertruck, or what it should have been, was never meant to be an entry-level truck like the Slate, and the market for trucks clearly shows people are wanting to spent money on big trucks.
The interesting part is that small affordable EVs was Teslas initial goal IIRC. Changing horses in the middle of the stream just did not workout? I’m sure Tesla will be fine in the end though. There is always someone coming to the rescue.
Cybertruck technology ended up in cybercab and semi, so whether the vehicle itself won might not be relevant in long run.
Buying a Tesla vehicle (or not) became a referendum on Elon himself. It became a small personal action one could take to feel like you could actually do something that had an effect. Whether or not it accomplished the goal is precisely the center of debate, but regardless, the feeling was real.
The cybertruck was a disaster but I think the main issue is they didn't do any new model after that for almost a decade.
Also, Musk getting into politics and alienating most of its consumer base, of course.