Modern people are addicted to light. So many people now rarely experienced true darkness for more than a few seconds that they don't even think of going outside without a light because they think they won't be able to see even with a clear sky. Spend 20+ minutes without looking at a light source and even the stars will cast a visible shadow.
My family has a cabin in a true dark area and when I bring people there I often have to physically take their phones and lights away to get them to see a full night sky. They literally cannot resist looking at a bright ass light more than 60 seconds, and often with their screens on full brightness too. It makes me feel crazy sometimes, telling them they can see just fine without lights if they wait a minute or two is like you telling people they should try walking sometime and they act like you asked them to join the ministry of funny walks.