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harrouet • today at 6:22 AM • 0 replies • view on HN

Beyond the long track record of unmet Musk's announcements, Tesla is strategically in a very difficult situation: it went from being the sole option for an electric car, to being a small mid-market player with quality issues.

- chinese companies are now exporting with 25% discount for similar quality - premium brands occupy the $80'000+ car segment with better comfort and quality - Tesla sells as many as Renault, a local European player, except the later built a strong alliance network to get scale economics.

I won't even mention the failure of the Cybertruck, which cannot even be exported to Europe due to its dangerous design.

In short: they'd rather merge now with a traditional car company while they have a high valuation, much like US West did with QWest at the end of the Internet bubble. Or else...