I have never understood the whole "this is a winner take all game" mentality - the sheer size of the pie is so great that from a purely rational standpoint companies should just be trying to productively get a slice of it and be profitable. winner-take-all is just greed/capitalism run amok, where it is not enough to be profitable, you have to own the entire market (and presumably extract rents)
It’s like the supposed first mover advantage OpenAI believed they had. In practice it’s almost always more like a first mover massive tax, and companies coming afterwards benefit from your discovery of a market, publicity, and everything else that has already been validated