Google aren’t back in the boat. They’ve announced that they have seen the boat, intend to swim over to it and will sail not quite as fast or as far as the other boats.

Google should be dominating, but instead all we currently have is a disparate collection of consumer facing apps and a flash model that’s fast, clever and expensive.

Muse and Dots are doing what Google should have brought out last year, with their resources and know-how.