Alphabet isn't just an AI lab, they're an ad company, a search index, a media distribution company, an email provider, office tool provider, a OS developer, a browser developer, a smartphone brand (Pixel), cloud provider, DNS, amongst a plethora of other services and goods.
OpenAI and Anthropic are AI business, if the AI market burst tomorrow, they'd be the first to flounder.
Google just has to keep pace in the AI space, they don't have to lead. Especially since whom is leading changes like two or three times per month non-stop for four or so years now, including small (by US standards) Chinese AI labs with a fraction of the money who keep pushing the tech forward every month while being open for now.
> OpenAI and Anthropic are AI business
Technically, they arent even a business. One is a business when the revenue model works. People in IT tend to forget that.