honest question what is the sherlock proof business/app/saas we can do as independent builders
hard out here hard for startups too
something with a real life physical component
something that solves a real problem for businesses, that you are uniquely positioned to execute on well. If you target the lowest common denominator, or consumers, or build something really quickly - good luck
Personal relationships, trust and a preexisting audience are your moat, from now until the end of time, in every field.