I think one of the biggest differences, that the author misses, is that China is a totalitarian state.
The average citizen is not who you need to convince. The national narrative is set from the top, disseminated through the Central Propaganda Department, and enforced.
It’s not a grass roots effort to sway national policy in China AFAIK - you’re trying to convince a small group of key people who have enough of their hands on the steering wheel of a totalitarian state.