alt Hacker News> the people at Whole Foods who have to people find their “prime code” in people’s apps because it’s impossible to find.
This used to be easy and then they moved it somewhere counterintuitive in the app that my brain refuses to remember. I swear.
Now they’ve put a QR code on the checkout console, and scanning that opens the Amazon app to the right spot. Scan a code to scan a code… modern life.
(WHat’s really ridiculous is that I’m paying with my Amazon Prime VISA card—why doesn’t that automatically get me my prime discounts? It’s my default method of payment on the Amazon site, it’s not like they don’t know about it. No, I need to jump through some other hoops to “enroll” or “link” my card or something for that to work. eyeroll )
Prime Visa: that’s the one that gets me. Same for me. I have restaurants I go to that have loyalty programs that can figure me out by my card. But I got the card from you, and to go to the same store all the time, and you can’t figure it out? Come on.
But they could also make the app way easier. Last, I checked the stores didn’t move around randomly. They’re always in fixed locations. So why not ask for location permission and just automatically pop the code up or make it a simple option at the top of the screen whenever it detects you’re within 50 feet of a Whole Foods?
All I can think of is that they advertise the whole thing to get people in for “savings“ and then make it as hard to use as possible, so no one actually uses them.