They care because the are 'required to', otherwise those 'offerings' wouldn't even exist. It's mostly the result of regulatory action.
They also care because it's becoming increasingly risky to rely on US companies given the current political situation
nope, that no longer holds any water. was true though couple of years ago…
I’m working with clients (big companies) that care a lot - but not because they have to. They care because they lost trust in non EU players.