I'm sure it would to a great many of them. The money would be insignificant, but there's a congnitive overhead that you had to have a subscription so that paying for it becomes thinking about that becomes friction even while the cost is insignificant. Like, hm, am I willig to just forget about it and let it charge forever so I can read this one article, do I care enough to remember I have a subscription to the site in the future, can I read the one thing and cancel on the spot, will that work? blahblah. To be sure, I'm sure some quite wealthy people could be completely unbothered by it, but I think it's far from a foregone conclusion simply by the price being insignificant for them--the subscription is a mental non-monetary transaction, you have to take at least a small mental journey of being an 'x' subscriber in a sense, and that's friction