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rowls66 • today at 2:43 PM • 1 reply • view on HN

Boomers are not a very valuable market for advertisers. The youngest boomers are 60 or older, and old people are mostly set in the products they buy and less influenced by advertising.


Replies

4RealFreedom • today at 5:56 PM

You sure about that? Granted this article is old but I doubt the underlying factors have changed. https://www.digitalcommerce360.com/2020/07/17/what-retailers...