This. I'm quite confident that they look at the Mac as a "profit-leaking" product they gradually need to bring on-par with their other products, but can't make any big steps to avoid alienating the userbase.
But I'm sure the day of the iOS-based iMac will come, and pandora's box will be opened. Businesses will love it, especially those with Kiosk use-cases, and not before long we will read everywhere (including here) how superior the security is to a Mac for everyday use...
>...but can't make any big steps to avoid alienating the userbase.
I think the way this could work is by linking certain capabilities to MDM or a developer program membership. Organisations and people who really need it would still be able to get it but regular users would not.
They must have a prototype of an iPad somewhere that can run both iOS and Mac software but they are too comfortable with their current product positioning. I thought Microsoft had a good idea with Windows 8, I mean, I don’t travel with a laptop anymore, just an iPad and wireless mouse and keyboard. If I need to use desktop software I use RDP or something like that. I go to a hackathon and I have both the sleekest and the beefiest hardware. It’s great. An iPad could give a similar experience with local compute if only Apple would let it.
But to back into it…. OpenClaw amd Muse and stuff give people a real reason to buy a Mac but Apple doesn’t like it.