I trust Cloudflare more than I trust some other players in the arena. They have a decent track record of being neutral infrastructure provider. They seem technically strong, deploying Rust widely and caring about performance in a way that most firms do not. They're likely covertly funded by intelligence services so they don't have economic incentives to enshitify their offerings or deliberately screw me over.

Put it this way: I'd rather Cloudflare owns the Internet than Google, Meta, Amazon or Alibaba.