For a while now, "tech" has been solving problems that don't really exist. Having to scan a QRcode to read a restaurant menu, having to use a kiosk to order your fast food while the employee is standing right there but can't take your order, connecting your fridge to the cloud, etc. Why do I need an app on my phone to control my sprinklers instead of just a panel in my garage?
Of course it helps reduce costs and increase profit for corporations, but it solves nothing for end users. Every new "tech thing" also feels like a stupid charade for a manufactured "need".