I think they're in the perfect position to take a stab at actually monetizing a "just-works-and-good-enough" local code-assistant that works well enough to save people on burning tokens with the big providers and/or keeping their data offline for regulatory reasons (ie also selling to customers that CANNOT use Claude or OpenAI).

1: Local models are catching up quickly

2: Visual Studio Intellicode (not to be confused with Intellisense) was/is surprisingly good at suggestions (when it first appeared before people went over to CLI's I felt that it was almost magically good for it's time, turned off co-pilot and whatever backend for a reason of compliance for a local workspace and the suggestions are quite good still even if not on the same level as the frontier suggestions).

If it pans out, with their brand people many would probably be happy to fork over for a Jetbrains licence.