Interestingly, one of Poland’s wealthiest individuals (who has been the target of scams ranging from malicious to macabre) is now engaged in an openly declared war with Meta[1][2]. There is an entire foundation dedicated to tracking ads and identifying scams; they calculate the profits generated from these schemes and lobby for regulations that would mandate the vetting of advertisers, recently on an EU level.

[^1]: https://www.bloomberg.com/news/articles/2026-08-27/-locker-k... [^2]: https://www.aa.com.tr/en/europe/polish-minister-accuses-meta...