Surely support is even worse for both .jxl and .avif? If the annoying thing about .webp was lack of support, I don't think .jxl nor .avif solve any of that - just the opposite.
One thing to note is that even when WebP did eventually get support in many places, it often look a very long time because there just wasn’t that much motive or interest to support it. So for years it was the weird format you’d accidentally download from the web and have little luck getting to work off-line.
The non-exhaustive table linked below shows how long it took for different programs to support different image formats since their introduction. Outside of Chrome, Chrome in disguise, and whatever has become of Firefox, adoption of JPEG XL has been far more enthusiastic than it ever has for WebP—or AVIF, for that matter. So we are very unlikely to have a long period when JPEG XL only works on the web and nowhere else.
One thing to note is that even when WebP did eventually get support in many places, it often look a very long time because there just wasn’t that much motive or interest to support it. So for years it was the weird format you’d accidentally download from the web and have little luck getting to work off-line.
The non-exhaustive table linked below shows how long it took for different programs to support different image formats since their introduction. Outside of Chrome, Chrome in disguise, and whatever has become of Firefox, adoption of JPEG XL has been far more enthusiastic than it ever has for WebP—or AVIF, for that matter. So we are very unlikely to have a long period when JPEG XL only works on the web and nowhere else.
https://cloudinary.com/blog/2026-the-year-of-jpeg-xl#_strong...