Google seems to have some desire to enter the gaming world, with Stadia before this.

Perhaps it's their culture of letting engineers experiment with stuff during work hours that also led to Gmail, Maps, etc. and the mobile game ad market is certainly big.

I guess this mainly competes with mobile games, most of which are mediocre at best and aim to get a few "whale users" to spend inordinate amounts of money on coins, gems, or whatever in-game currency.

Maybe the theory is that those games are so easy to vibe-code that completely democratizing it will lead to enough of a flood of games?

And a few will stand out and become Candy Crush-sized successes?

Or perhaps it's the idea that if you can have millions of extremely niche games, each may have a few hardcore fans because it caters to their specific interests (the same way Kindle Direct Publishing enabled hyper-niche literary genres)