I actually think this is an example of where government should be more involved - like often times if I file a chargeback, there's a solid likelihood that there should a real world repercussion to the other party because it's probably related to fraudulent or abusive behavior.
If a merchant has a pattern of disputes with customers, they can get kicked off the card networks. That's a real world repercussion.
There are fraudulent customers too, I would say even more often since they have no reputation to uphold. You can see this more in the open on Yelp.