Am I the only one who's not a fan of these new, longer TLDs? IMO TLDs should be two or three characters. I'm not sure why I feel this way, but there's something unwieldy about a TLD like .cooking.
In theory it can be shorter. Imagine good.cooking is shorter than goodcooking.com
But every one of these plays with all sorts of collisions of user expectations. "word.cloud.microsoft" is one of those URLs that will never look right to me, but is now a corporate staple.
2 to 4 chars is a good range.
imagine it were shorter... like 0 characters.
this is what the new gTLDs are.
What we really need is one char TLDs so we bring back WWW
eg: www.x