I would say these all boil down to empathy. Think about who your target audience is, and write for the least informed among them.

It’s ok to be selective about your target audience. Most of us are writing for free anyways so we’re not losing revenue by not explaining what a computer is in an article about optimizing LLM throughput. You might be writing to other engineers who are familiar with the topic but not the particulars of your project.

Put the most important thing above the fold. If you catch someone’s attention in the first 10 seconds, it buys you another 30.

Add visuals. Boxes and arrows, charts, videos where appropriate.

If you must write a meandering narrative, put it at the end, not the beginning.