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voxleone • today at 5:15 PM • 2 replies • view on HN

Google+ had some clever ideas: Circles, Hangouts, integration with Google's ecosystem, etc. But it was designed from a top-down product strategy. Google didn't necessarily make a mistake by trying Google+, but made a mistake by failing to recognize that social graphs are infrastructure; treating social networking as a new product to bolt onto Google, rather than recognizing that Orkut already contained the social graph and behavioral lessons Google needed.


Replies

bityard • today at 5:28 PM

I _really_ liked the "hangout" idea of Google+. Where you could just start a video call and whoever among your friends wanted to join, could, without having to accept or reject an actual invitation to them specifically. I could work on a project out in the garage and people could hop in and make small talk while I was doing stuff. It was great.

It doesn't feel like there is a great modern alternative to this.

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leoc • today at 5:21 PM

Then they finally shut the thing down just in time to make sure that it couldn't attract any kind of exodus of unhappy users from Twitter or Facebook.