It may not even be as thought out as that. I think he’s simply trying to link his Presidency to AI in a way that lasts. So of AI does take over the world, which it won’t, it will be his legacy, of sorts.
But yeah, in the meantime it’s a humiliation ritual. Good.
He wants "naming rights" and a way to pump the ccTLD for Slovenia, which he used to have connection to.
If you name it, you own it.