It's quite old now, but check out the book "Trust me, I'm lying" by Ryan Holiday. Talks about how he did this as part of a marketing strategy when he was working at (IIRC) American Apparel, among other places. And how easy/often it happens in politics. Keep in mind the book is almost 15 years old, and talking about things that even at that point were what he'd done in a previous life/career.